This part of the method tends to be very collaborative, trusting all team members’ creative qualities. Performing this way enables ideas to form, grow and evolve through discussion, so we are left with the most powerful potential outcomes.
Taking note of the feedback from the earlier review stage, we change our strategies in line with this. We will also glance at any other modifications that may be required, arising from queries posed by the customer in the previous stage.
We start every project in the same manner by carrying out detailed research to assure we have a good understanding of our customers and their project requirements.
Once we have been via the method and review stages and the designs have been signed off by the customer, we are then able to evolve them into their final working form prepared for publication.